SEO is the most critical factor for any website that is thinking of growing its traffic and strengthening its online presence. Once you have developed a website on WordPress, please do not rush to publish it. Work on SEO to make your site attractive to Google. This article will talk about some effective strategies that top SEO company experts use to improve WordPress site rankings on Google search engine.
- Google loves a fast web host- Websites that offer a better user experience. The quality of content, ease of navigation, etc. each element adds up to a user’s experience. The fast loading time is one such factor that improves overall user experience, and it can be achieved with a high-speed web host. If users have to wait long for the website to load, most would prefer leaving it.
- Website security- Your search rankings can get hugely affected if it is hacked. Hence, maintaining your website’s security is crucial; adding SSL will bring you one step closer towards attaining that security. Also, make sure to keep your WordPress plugins updated. If you are not using a theme, then delete that. With all the adequate security measures, your website will rank better in Google listings.
- Meta description- When you see a list of websites on Google, you might have noticed a small text snippet that describes the web site’s content in short, known as meta description. Google can automatically create meta descriptions, but it would be better to do that on your own. Write a description that matches the focus of your website. You can install plugins like Yoast and All-in-one SEO pack to serve the purpose.
- XML sitemap- These are the text list of your website pages, tags, and categories, whose format makes it easy for Google to find relevant pages on the site. With the Yoast plugin, XML sitemaps get automatically created.
- Keywords- this is an essential thing to include if you want to do SEO on your website. It is a list of words or phrases that directly links to the content of a webpage. Use keywords as anchor text for links on your post. Ensure that you always use relevant keywords and do not overuse it, as that would degrade the quality of the content. Google strictly penalizes plagiarism, so never use duplicate content.
- Links- Both external and internal links can help in improving the SEO condition of your website. SEO experts these days focus more on internal links and use no-follow tags for the external ones. Always use links that are relevant and descriptive.
With these essential tips, you will certainly be able to nail your WordPress SEO and push your site to higher ranks very soon. Make sure to use proper tags and categories too. Go for the right plugins and useful website maintenance tools. Make sure to check your site’s performance daily and add new elements to see if that helps or not. SEO is all about learning by doing; there is no strict formula for success.
