Hashtags have created quite a sensation as a way of organizing social media content that has been trending since long, but with time, its significance has achieved new heights. But today, hashtags have grown beyond the realms of just pop culture.
WordPress Design Agency experts say that it is not simply “cool” to use hashtags on blogs and social media posts – its significance is deeply intertwined with SEO too.
So a natural question that arises is how hashtags affect SEO – and how they are even related to SEO.
Let us find that out here.
How can hashtags improve social media activity?
Most active social media users follow a specific hashtag to keep themselves in sync with a particular trending topic. Your posts that come with hashtags have better chances of visibility because people can find you easily. But the only thing you should keep in mind is that your hashtag should be completely relevant to the subject of your post.
SEO Agency specialists can help you identify the sweet spots on different social media platforms for the number of hashtags you can attach per post, to make it more effective.
Does social media activity help SEO?
Yes definitely, because Google has also identified social shares to be responsible for search engine rankings. Although there seems to be a correlation between the two, there is little evidence to prove how one activity leads to another. For example, if you post a tweet with links to your website and if you manage to attach related and catchy hashtags, the tweet might go viral. This way, users might actually land up on your website causing increased traffic on your website. If after visiting your website, the users get fond of your content, they might even link your website to their content as well and these are known as backlinks. Higher website traffic combined with backlinks has a direct impact on your SEO moves, so in short, your hashtags can break or make your search engine ratings!
How to make good hashtags?
You might have seen users making lengthy hashtags, but that is not a cool or a straightforward way, to begin with. But that doesn’t imply that you would just include the name of your business every time while creating a hashtag. Yes including the name of your business is necessary, but you should also attach some of the topics trending in, it could be a social event or even holidays
First, you will have to decide about the content of your hashtag and then you will have to consider a direct approach, rather than beating around the bush! You will have to be as specific as you can while preventing the content to be very generic because then you will have to compete with popular posts of similar hashtags.
Hashtags tend to get imitated because of the limited number of words and phrases they carry making them really “catchy”! You should not compromise with the uniqueness of your own hashtags that can create your brand identity. Make them attention-grabbing, make them comprehensible, let your audience wonder what it is all about – if you can get them rightly curious, half the war is won!
If you want to see how the entire thing works and you want to do this on your own, then you might have to experiment by searching hashtags and going in for some trial and errors. You will have to check the hashtags appearing in your newsfeed more often and how users are reacting to it, or whether they are sharing it!
How to begin hashtag creation?
If the above-mentioned approach of monitoring already-created hashtags and then tweaking them to be in favor of your business doesn’t work, then don’t worry! Social media might overwhelm you initially because there are so many platforms out there, but with a bit of patience, you will get over it.
To make the most effective use of time and fetch results, it is best to consult an expert to guide you with creating hashtags and how to make use of them.
An expert agency with the right SEO knowledge can actually help you gain a competitive advantage over your peers drawing higher revenues for your business!
