With all devices getting connected across the world via the Internet, this technology is developing at a really fast pace. And we are heading towards that day when we will be completely driven by the internet and this is just the beginning. In this age of digital transformations, no industry can think of survival without IoT i.e. Internet of Things.
And marketers are trying to leverage it in all forms to enhance the customer’s experience because after all, the importance of customer satisfaction is paramount for any business to thrive.
So now, the question that arises is, how the IoT is enhancing customer experience. Let us find that out.
Fetching real-time and precise information – With IoT, customers can get real-time information. With IoT, customers can get real-time information about their products which are in transit. You can attach a device with the product which will keep your customer up to date about the location of the product, in doing so you are improving the customer experience as they will not call you repeatedly to know how long it will take for the product to reach them. IoT also helps in inventory management which is immensely beneficial for you and your customers.
Enhancing product usage – IoT will enable you to determine the usage of your product and according to the data that you will receive about the usage, you can go on to enhance the value of the product. IoT devices can collect information or data from the products and you can use the data to improve the performance of your product just like Rolls-Royce. They use IoT devices in the engines of their commercial aircraft and gather data to enhance the maintenance procedures. The IoT helps them to understand how the engines of the aircraft perform and they come clean with their customers regarding the data, this naturally makes Rolls-Royce a trustworthy brand.
Triggering development of newer and more efficient products – The data that is collected about the performance of your products can help you to design new products. Many automobile companies use sensors to get data about the performances of their engines and this data again is used to enhance their performances. Sometimes the overall design is changed to make the engines more efficient. IoT, when used to make products better can improve customer satisfaction and the company-customer relationship strengthens.
IoT in use in e-commerce – Today, e-commerce is booming, and understanding the needs of the customers specifically is imperative. In such a situation IoT is of great help. You can show your customers the relevant products at the time when they will require it, yes, this is possible with IoT. Your offer can have a discount to which will ensure a better conversion rate. The customers will be happy and you will be happy too, ultimately your business will flourish.
Apart from the points mentioned above, there are other benefits of using IoT such as data sharing, sending personalized messages and all of these can cumulatively enhance the customer experience in today’s time.